888 Craft Beers
Available in 188 languages across 190 countries.

Why Purpose-Driven Beer Is the Future of Craft Brewing

Discover why purpose-driven beer brands like 888 Craft Beers are reshaping the future of brewing—blending bold flavor with real-world impact: affordable housing and space exploration.

A New Era for Craft Beer

For years, craft beer has been about hops, flavor, and innovation. But the future? It belongs to purpose-driven beer.

Today’s consumers—especially Millennials and Gen Z—aren’t satisfied with simply sipping a cold pint. They want their purchases to mean something. They want their choices to reflect values, mission, and impact.

That’s where 888 Craft Beers comes in. With every sip of our IPA, Pilsner, or Taichi-inspired brew, drinkers aren’t just enjoying world-class beer—they’re funding affordable homes in the USA and space research with Purdue University.

This is beer with a mission. This is the future.

The Washington Monument IPA: Strength in a Glass

Our 888 IPA, inspired by the Washington Monument, is bold, resilient, and unforgettable—just like the landmark it represents.

Beer lovers at tastings in New York City and Washington DC raved about its citrus-forward hops and malt balance, but what stuck with them even more was the story.

“This isn’t just another IPA—it’s beer with gravitas.” – NYC Craft Beer Enthusiast

In a crowded marketplace, stories sell. 888 IPA doesn’t just deliver taste; it delivers a narrative of strength and purpose.

The Rotunda Pilsner: A Toast to Community

Where the IPA speaks of resilience, the 888 Pilsner speaks of openness and democracy. Inspired by the Capitol Rotunda, this pilsner is crisp, approachable, and easy to share.

At tastings in Stockholm and Mexico City, drinkers praised its clean, balanced profile and its message of unity.

“This is the pilsner of the future—light, responsible, and made for everyone.” – Stockholm Beer Lover

888 Pilsner isn’t just refreshing—it’s a beer that brings people together.

The Taichi Story: Discipline Meets Brewing

On February 8, 2015, in Chongqing, China, founder Pierre Richard Augustin fulfilled a childhood dream of learning Taichi from Master Jane. That day shaped more than a memory—it shaped a philosophy.

888 Craft Beers embodies balance, resilience, and discipline—principles found in Taichi itself.

In Beijing, Shanghai, Taipei, and Seoul, beer lovers connected deeply with this story.

“It’s not just imported beer—it’s philosophy in a glass.” – Seoul Beer Enthusiast

This global resonance proves one thing: 888 Craft Beers is more than beer—it’s a cultural bridge.

Why Beer Drinkers Choose Purpose Over Price

Modern beer drinkers don’t just compare ABVs and price points. They ask:

888 Craft Beers answers yes to all three. With every sip, drinkers know they are funding homes for families in need and science that will help humanity survive in space.

That’s a story no discount lager can match.

The Mission That Powers Every Pour

The power of 888 Craft Beers lies not just in hops and barley—but in impact.

Affordable Housing in the USA

Through OseloHelp.com, revenues fund the purchase and renovation of vacant homes, turning them into safe, affordable housing for families.

Space Research With Purdue University

In partnership with Professor D. Marshall Porterfield, Ph.D., sales support cutting-edge research on bioregenerative life-support systems—technology that could sustain human life on the moon.

“To develop a lunar outpost prototype program here as a test-bed for bioregenerative habitation systems.”
D. Marshall Porterfield, Ph.D., Purdue University

When you drink 888 Craft Beers, you’re not just enjoying great taste—you’re funding a dual mission: homes on Earth, habitats in space.

Why Bars & Restaurants Choose 888

Bars and restaurants aren’t just buying beer anymore. They’re buying stories that sell.

When 888 IPA or Pilsner is listed on the menu, patrons ask about the labels. They want to know the Monument story, the Rotunda story, the Taichi story. And when they hear it, they order another round—not just for the taste, but for the purpose.

Carrying 888 isn’t just a business decision—it’s a PR strategy.

👉 Partner With 888 Craft Beers

Frequently Asked Questions

Q: What makes 888 Craft Beers different from other beers?
A: Our beers tie powerful cultural stories (Monument, Rotunda, Taichi) to missions that fund affordable housing and space research.

Q: Where is 888 available?
A: Select bars, restaurants, and distributors in the USA, Canada, and Australia—with expansion to Europe and Asia.

Q: Does 888 really support affordable housing and space science?
A: Yes—proceeds fund OseloHelp.com housing initiatives and Purdue University’s space biology projects.

Q: Can bars carry 888 Craft Beers?
A: Yes—see our Restaurants & Bars page for distributor information.

Q: Is 888 just for beer lovers?
A: 888 is for everyone who wants their choices to matter—drinkers, restaurants, and donors alike.

Raise Your Glass to Flavor. Raise It to Purpose.

👉 Buy 888 Craft Beers 👉 Carry 888 in Your Venue 👉 Join the Mission Today

💙 Support the Mission Beyond Beer

Every glass of 888 Craft Beer helps fund affordable housing in the USA through OseloHelp.com and supports space research with Purdue University to pioneer future lunar habitats.

If you’d like to go further, consider making a direct donation to OseloHelp.com to help families secure homes on Earth and fuel the science needed for life beyond it.