Discipline. Balance. Global Connection. From a childhood dream in Haiti to a life-changing lesson in Chongqing, China, the Taichi story represents the heart of 888 Craft Beers: resilience, culture, and purpose poured into every glass.
As a boy in Les Cayes, Haiti, I dreamed of more than stars in the night sky. I dreamed of balance, discipline, and strength—the kind I saw in martial arts films.
For years, the dream of learning Kung Fu or Taichi lingered. But life took me through the United States, into business ventures, and eventually to a journey that would reconnect me with that childhood vision.
On February 8, 2015, in the bustling city of Chongqing, China, I stood before Master Jane, ready to take my first lesson in Taichi.
This was more than martial arts. It was a philosophy—fluid yet strong, balanced yet powerful, rooted in history yet relevant for today.
That day, the lesson became more than a memory. It became a cornerstone of the 888 brand.
Taichi isn’t about domination. It’s about harmony—mind, body, and spirit in alignment.
888 Craft Beers carries that same balance:
Just as Taichi connects movements into flow, 888 connects continents, cultures, and causes into a single pour.
The Taichi-inspired story has resonated worldwide. When beer lovers hear it, they connect with the deeper purpose behind the pint.
Beer enthusiasts in Taipei embraced the story, saying: “You don’t just drink it—you travel with it. It carries discipline and culture in every sip.”
In Beijing, where martial arts heritage runs deep, beer lovers respected the authenticity of the story: “It’s rare to see a beer brand honor Chinese tradition while aiming at global purpose.”
Shanghai’s cosmopolitan drinkers praised the fusion of East and West: “The Taichi story bridges cultures—it’s beer with balance.”
In Seoul, where discipline and heritage are highly valued, the Taichi inspiration struck a chord: “It’s not just imported beer—it’s philosophy poured into a glass.”
Taichi taught me balance. 888 applies that balance to Earth and Space.
Through OseloHelp.com, every pint supports the transformation of vacant homes into thriving communities.
In collaboration with Professor D. Marshall Porterfield, Ph.D., revenues fund research to develop bioregenerative systems that will sustain future lunar outposts.
“To develop a lunar outpost prototype program here as a test-bed for bioregenerative habitation systems.”
D. Marshall Porterfield, Ph.D., Purdue University
Just as Taichi is harmony between opposing forces, 888 is harmony between pleasure and purpose, Earth and the cosmos.
Beer lists are crowded. What makes one pint stand out? The story.
When your bar pours 888, you’re not just selling beer—you’re selling conversation, culture, and cause.
👉 Carry 888 Beers in Your Venue
Q: What is the Taichi Story behind 888 Craft
Beers?
A: On February 8, 2015, in Chongqing, China, founder
Pierre Richard Augustin fulfilled his childhood dream by learning
Taichi from Master Jane. That lesson inspired 888’s philosophy of
balance and resilience.
Q: Does the Taichi story appear on 888 beer
labels?
A: Yes—it’s a defining part of 888’s global branding,
alongside the Monument and Rotunda labels.
Q: How do international customers react to the Taichi
story?
A: From Taipei to Seoul, beer lovers connect with its
authenticity and balance.
Q: Does 888 really support housing and space
exploration?
A: Absolutely. Revenues fund OseloHelp.com housing
projects and Purdue University’s space research.
Q: Can bars and restaurants feature the
Taichi-inspired beers?
A: Yes—see our Restaurants & Bars page for
wholesale opportunities.